Kris Effort
Move On


Fresh from Norway's thriving music scene, Kris Effort is reaching out around the world. His latest single Move On can be heard on FM and internet radio as we speak. Taking a different approach to song-writing, forgetting formula and theory, Kris Effort has managed to create a unique and approachable style that's earning him successions of fans.


It begins with a chunky distorted bass guitar. The notes splash in shallow waters of temperate fizz as synthesiser and vocal builds from within. Drums smash a catchy and upbeat groove as chords linger and swell to harmonise with the dynamic melody. An electronic glamour show unfurls and revels in its own sense of class. Fantastic beats and musical interludes sandwich exploratory and inventive lyrics. Smooth and seductive, this number feels right at home at any kind of disco. Just mix in a techno beat and Bob's your Uncle.


Find out more by visiting Kris Effort on Facebook


and Instagram


You can listen to the song on YouTube Music


Apple Music


and Spotify
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​Lori
Release Me


Weekend Recovery front-woman Lori is super-talented. Now she's only gone and made a brilliant electro-pop EP, of which Release Me is the single. Signed to Criminal Records, her fresh and catchy compositions add a splash of colour to the already glowing roster. Based in Yorkshire and with fans all over the place, it's certain this is a name we'll be hearing much more of in the future.


The music starts with a clever drum-fill that takes us by surprise. A smooth and manicured vocal begins and the tempo begins to push forward. Subtle synthesiser works in dancing motions as orchestral strikes hit the bass for a rhythmic surge. The chorus rises with cymbals and extra snare as the vocal reaches higher with emotive expressions of the journey. Layers of vocoder and synthesiser mingle in rivers of sound that point towards the dance floor.


Find out more by visiting Lori online


You can follow Lori on Facebook


and Twitter

Marie Conniffe
The Door


A nomad with a name, Marie Conniffe is ready with a new single. It's been three years since her debut album stunned audiences worldwide with her wistful and homely sounds. When Marie Conniffe began her musical performances, it was all about reliving great songs by famous artists. After going down so well, she gravitated towards song-writing herself and the rest is musical history. This song is a reworking of the first song Marie Conniffe ever wrote. After the success of her album, she waned to revisit this fond memory and bring it to life in her new world. Filmed near Sandymount Beach in Dublin one cold March morning, cameraman Luke McDermott captured a great feel for the video.


Warm guitar and subtle rhythm rise from a static and amp. Strong vocals soar across the chords with emotive power. Marie Conniffe sings with a strong power that harmonises and creates Irish inflections that shine with folk charm. Simple musical progression leaves open space for Marie's vocals to fully explore the sensations the song has to offer. It builds with rhythm as bass guitar meets a rock drum-kit and steel that winds and wails with country melodies until the song culminates in a passionate and enchanting projection of emotion.


Spare a moment to visit Marie Conniffe online


Facebook


Twitter


Instagram


Listen to Marie Conniffe on YouTube


Spotify


Apple


and Bandcamp

Chloe Collins
Someone's Yesterday


It's great to be featuring Chloe Collins on Alternative Fruit again. Her brilliant and brand new single Someone's Yesterday is hitting the airwaves and streaming all over the place. Since she was very small, Chloe Collins has been a fantastic performance artist. Singing before she started school and learning guitar before she was in double figures, this young lady has a lifetime of experience already. With her songs featured on TV in the States, it's no surprise that Chloe Collins has a growing following. Inspired by early Taylor Swift and Ed Sheeran, expect the intelligent and memorable.


Layers of guitar and drum bring out a smooth and vibrant theme before Chloe begins to sing. One mention of Texas and we understand where she's coming from. Progressive melody and emotional prowess evolves the music through verse to chorus though evocative guitar and sunny keyboards. Once bitten twice shy sensations describe the feeling of learned heartbreak and a real  protectiveness that screams self-worth. Sometimes we have to, after-all. Beautiful and popular women are still people, even when they're super talented.


Make sure to follow Chloe Collins on Facebook


Twitter


and Instagram

Neolithic
Thots


The Dublin based multi-talented music producer Neolithic is back with a second single. Writing, recording, and mastering his own material, Neo Morake has been a keen artist for over ten years. Having established his talent and presence over a winding road in his band Nobody's Heroes and as a local busker, this solo project is the latest branch on the tree of staves. Having grown up with The Matrix using his name, the archetypal character Neo has given the artist a serious shadow to fill. Both the fictional and the real life Neo want to corrupt a corrupt system, so let's go and find one and play this track in the process.


It begins with cheerful guitar strums that twang and vibrate in a rhythmic foray. Beats emerge and grow into a groove as Neolithic begins to rap with quick and competent lyrics. Melody rises gracefully and as the chorus breaks, a harmonisation begins to elevate the flow. More fast and intelligent lyrics roll from the microphone for another verse before that memorable and catchy chorus returns. A musical groove offers persistent chords and progression which stands as a platform for an artistic exploration of words.


You can follow Neolithic on Facebook


Instagram


and Twitter


Listen to Neolithic on Spotify


and YouTube

Aimee Broom
Faces


It's a real pleasure to feature the stunning Aimee Broom in Alternative Fruit again. The Essex based singer is working with Safo Music who also brought names like Pixie Lott and Sam Smith into the scene. Now she's amassed over 100,000 plays so far and the number is growing every day. Being young and talented, Aimee Broom represents the voice of her generation with true to life experiences making up her songs.


The music opens with a vocal effect that resonates with many big artists who have used a similar design. Aimee really can sing and she begins her song in clean vocals straight away. Her range extends a long-distance scale during the first verse and soon the music reaches a chorus. Drums pound in with a catchy rhythm, the lyrics bounce on the beat with well-written syllables. A groovy underscore of synthesiser provides a bedrock of chord and melody that emphasises and enriches Aimee's fantastic singing.


You can follow Aimee Broom on Instagram

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​Ger
Love Tattoo


Iconic, stand-out pop sensation Ger is ready with Love Tattoo. Raised in Cork by foster parents after his mother died young, Gerald O' Hanlon now lives in sunny Greece. Ger found solace in music and it enabled him to bond with people over the years. Forming a deep relationship with the feelings and imagery of the music industry, this 22-year-old bright light is following in the wake of many great names. After studying music at the University of Limerick, Ger released an iTunes national top ten hit no less than five times and received kudos from the magnificent Jessie J. A true cosmic alignment, the idea for Love Tattoo arrived at 4am while drunk at a party. With the notion in place, it didn't take long for the music to become reality thanks to Ger's skill and ability.


The music starts on a smooth melody accompanied by finger clicks and laid-back drumming. Ger begins to sing, his RnB honed vocal drizzles like rich and sharp coulée over ornately portioned beats. The song reaches out with vocal melody that branches from orchestral layers of synthesiser and drum. An amazing sonic range allows Ger to project his emotional dramatisation in leaping and twisting displays.


Listen to Love Tattoo by Ger on Spotify


You can follow Ger on TikTok


Instagram


Facebook