Stella Sustainable Fashion | Alternative Fruit

As Paris Fashion Week flaunted its stylish event program recently, showcasing the new and old talent in miles of cat-walking and glamorous posing, Google's Paris Arts and Culture Centre had something a bit different to exhibit. Hosted by the show-stopping Stella McCartney, sustainable fashion was the theme for this cutting edge event.


Miroslava Duma's company Fashion Tech Labs (FTL) were present with their new technology. This included stem-cell leather and super-strength spider-silk textiles. Sustainable fashion is an area of research that requires extra attention, as the industry in general is still very wasteful, and requires multiple resources to maintain.


The scientific and ethical vision of FTL has incubated several sustainable clothing technologies, including electronic clothing, and recycled textiles. Big names are catching on, with Stella McCartney promoting several designer lines and retailer Adidas who have already released several products with sustainability in mind.


Cotton farming, for example, requires huge quantities of fresh water. Each plant will drink its way through enough water to quench the thirst of many people before it is harvested, Although the benefits of growing crops can outweigh their costs, in many places it simply doesn't happen this way. Alongside the cruelty involved in animal product based clothing, finding solutions to these real issues are paramount to the betterment of society.

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