Namjooning is a term that recently entered the urban dictionary thanks to popular Korean boy band member Kim Nam-joon. When asked what he was doing by one of his thousands of fans, he responded “I'm Namjooning”. Meaning firstly being himself, the term has been broadened to encompass all the things he loves to do when doing his own thing. Things like reading, admiring buildings, discovering new places, cycling, and going to museums are all beneficial to our well-being. Kim Nam-joon AKA RM has sparked an entire cultural movement in which this brand of activity is given a new name.
The University of Santo Tomas Museum in the Philippines is the oldest such institution in the archipelago. Founded by the Spanish in 1871, the heritage and cultural centre is now proudly hosted by the people it was built to serve. The new exhibition is titled Namjooning and is intended to culminate the entire concept into one all-purpose experience. An interactive and hands-on array of exhibits will give visitors all the inspiration they need to discover their own route to being well.
A keen art collector and luminary for the younger generation, RM is helping to bring the next generation into the world of art and culture. A new approach with a trendy tag-line can do a lot of good when it comes to finding a way to reach those who look for the modern and the new in order to match their own sense of identity. We owe it to the new generation to reinvent things so they can feel relatable and yet manage to maintain their timeless benefits.
Alternative Fruit hopes you find some time for Namjooning today.
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