Fat Red Bird And The National Gallery To Bring The Next Chapter In (Hi)Story Of A Painting VR Exhibit | Alternative Fruit

Last spring, Fat Red Bird Productions created a virtual reality display called (Hi)Story Of A Painting. An immersive and interactive multi-media experience allowed visitors to experience the world of A Sunday Afternoon on the Island of La Grande Jatte by Georges Seurat. Made with a pointillist style, tiny strokes of colour are given the opportunity to merge into vivid imagery thanks to the ability of the human eye. Showcased at the SXSW, the first chapter of the film series was a big success.


Now, as reported in Variety, the same production company are in talks with The National Gallery in London over the installation of their next film. Self Portrait as Saint Catherine of Alexandria by Artemisia Gentileschi is about to be revealed like never before. Again, a 12 minute experience will allow visitors to learn about and become part of the painting and its history. The designers want to elevate the artist into the same iconic field as Seurat and believe that, because of her gender and place in time, the opportunity for major recognition was unfairly missed.


The Fat Red Bird team are looking at expanding their (Hi)Story Of A Painting franchise further. By acknowledging their cultural power as their technology offers cutting edge experiences, the company want to enrich the world of art as much as they can. By presenting their VR with expertly created graphics and progressions alongside professionally recorded entertainment style voice-over with concise and dense detail to match, education and entertainment can be simultaneous. That's what we do here at Alternative Fruit, too.


It's not just paintings and their painters that Fat Red Bird want to explore. By delving into the works and lives of a range of artists, they hope to enable to backstory and work of some truly fascinating yet never-the-less undermentioned names. It's hoped that once the National Gallery are confirmed and the show is underway, other galleries will accept the crew for equally as inspiring visits in other locations.


What artists do you feel could do with a lift from media producers? There have been plenty in the past and there are a lot today, many of them needlessly to say have been somewhat over-looked. Can you recommend any in the comments?