40 Years Of Memphis Milano Design Celebrated All Year Long With An Elegant Exhibition | Alternative Fruit

If you know them, chances are it's a love-love relationship. Famous the world over, the Memphis Milano brand of design has divided opinion and set the scene for forty years. Their trademark style that stands out can be found everywhere, and their definitive ethos has been mirrored by many up-and-coming and established designers.


Memphis: 40 Years of Kitsch and Elegance has hit the Vitra Design Museum Gallery in Germany. It's here to stay, at least until January 23rd 22 anyway. As reported in Design Boom, visitors will become enthralled and submerged in the playful and conservatively exotic vibrancy of the show. All the things you'd expect like lamps, tables, and chairs will be there. Also, you'll find inside knowledge like sketches, photographs, and drawings. The entire spirit of the design house will be laid bare when you walk into the room.


Works exhibited in the 40 Years of Kitsch and Elegance include those by artists such as Ettore Sottsass, Michele de Lucchi, Martine Bedin, Michael Graves, Barbara Radice, Peter Shire, Nathalie du Pasquier, and Shiro Kuramata. What began in 1980/81 was a monumental shift away from the design ethic of the day. A group of young and intellectual visionaries decided to define the future. A love of functionality and conformity was shown the door and in came fresh ideas and new applications.


Ideally, the design concepts wanted to reinvent the idea of taste and function at the same time as making a home or space look and feel great. A side-step away from stuffy upright and flat, angular colours and novel traditions refresh the mind and its space. The design group had to work hard and were met with an uphill slope. Everything changed for them in 1982 when high-brow public figure and fashionisto Karl Lagerfeld chose Memphis Milano to furnish his flashy apartment in Monte Carlo.


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