Alternative Fruit
Alternative Fruit
  • Alternative Fruit
  • Grotto
  • Donate
  • Shop Partners
    • Amazon
    • eBay.com
    • eBay.co.uk
    • Posters
    • Sunday Times Wine Club
    • The New York Times Store
  • Alternative Fruit
  • Grotto
  • Donate
  • Shop Partners
    • Amazon
    • eBay.com
    • eBay.co.uk
    • Posters
    • Sunday Times Wine Club
    • The New York Times Store

A Background To The Underground

TASCHEN

The Reliance Upon Commercial Interest 

16/12/2016

Comments

 
Barber Shop Quartet Poster
Home Photo Print Delivery by PMJ
The nature of the artistic cycle means that ideas are used by corporate interests and media giants to promote their products. What is represented or expressed by society is gleaned for originality and unique perspectives which are used to peddle certain products, or ideas, which ultimately benefit the larger interest. Finding a balance between art and business is a challenge for all involved in this societal field.


As alternative subculture as a rule tends to avoid large commercial interest in favour of small and voluntary expressive groupings, finding the glue between both edges of the cycle can be difficult. When a group of individuals decide to begin producing media of some description, they find that they at some point need to look to commercial sources for their solutions. A fan-zine needs to be printed, a blog needs to be hosted, an album needs to be recorded. Ultimately, at some point, a product or consumer market is called upon in order to create and then distribute new art.


As the production and delivery of art is very difficult to profit from in the first generation of an idea set or philosophy of artistic thought, the passion for expression is usually the currency that pays the way for the pioneers of the day. The social status and artistic pleasure that result from unique and consistent themed expression keeps the fire burning, where as their reliance on software, hardware, and iconic clothing all take precedence, meaning the original outlay for art can be very high -not only in cash for businesses who can find solutions for the adequate delivery of art, but in time spent making, sculpting, and defining an expression and ethos that is worth perpetuating at great personal cost.


Eventually, a line is drawn with any artist, where they can simply no longer afford to be so generous with what they are doing, and their work requires the input from business style models that can ensure longevity and relevancy in this outlay of personal energy. Finding the right stencil to draw marketing and commercial interests from is a choice for the artist, however in order to maintain a continual output of material, more than social status needs to be considered. In this way, the big brands who originally benefit from the mostly voluntary outlay of artistic talent become business tools rather than artistic tools, resulting in products with considerably more value.


This injection of energy over time is required for art to find cultural value through its own social status, and only by the continual validation of its principles by a growing movement can it become viable for growth into subcultural self-autonomy. Further still, for the energy and work done in the concept of the original contributors, it is the second and third generation artists who find their way into a scene prepared to be maintainable and perhaps even profitable for work. This however removes the element of originality from the equation, meaning that anyone who wishes to be truly creative will always find it difficult to find an opening for their work.


This is why the voluntary element of passion for expression is the main currency of this early work and line of original thought. This ultimately grows into an artistic movement, once the correct commercial and artistic interests begin to follow suit, by unifying concepts across their various fields. Because of the exclusivity of alternative scene subculture, it's a challenge to communicate across fields, and artists find it difficult to work in business settings and vice versa. This requires a third kind of specialist who can work in both areas, and the limits to this is the lack of social capital within both realms, as each walk of life has its own set of rules which for the most are fairly dismissive of the ethos of its counterpart.


This ironic twist results in a three way partnership in which artists, retailers, and promoters all work together to form the movement of art over time. These three distinct areas of culture and expression all rely on each other for the perpetuation of each theme of subculture, and work together in the provision of the entire experience waiting for those who take part in the scene once it is established.  
Home Photo Print Delivery by PMJ
Ecocamel
G2G Limited - Go2Games
Visit Internet-ink.com
Comments
    Picture
    Alternative Fruit is reader supported. You can support the production of quality online media with a small donation. Thank you so much.
    Prefer to shop? Please don't stop!

    Amazon

    Amazon UK

    eBay

    eBay UK
    Subway Scene article list
    Inclusive Education: Essential Knowledge for Success, Queensland University of Technology
    *
    Teaching Students Who Have Suffered Complex Trauma, Queensland University of Technology
    *
    Become an Entrepreneur. Start learning today.
    *
    Alternative Fruit Home
    Alternative Fruit

    Categories

    All
    A Negative Image
    Art Of Protest
    A Specialist Crowd
    Causes And Effects Of Delinquency
    CIA Soft Power In Action
    Community Institutions
    Cultivation Of Alternative Authority
    Dedication And Sacrifice
    Definition By Association
    Democratisation Of Consumerism
    Dual Existences
    From A Walk To A Movement
    Individual Institutions
    Moral Protest In Alternative Subculture
    Music Based Trends Within Subcultural Style
    Phenomenal Globalisation
    Radicalism Militancy And Protest
    Read It And Weep
    Rebelliousness And Cause
    Relative Degrees Of Deviation
    Style Symbol An Syntax
    Subculture As A Form Of Class
    Symptoms Of A Restrictive Society
    The Alternative Marketplace
    The Dynamics Of Cultural Rebellion
    The Evolution Of Subculture Within Urban Environments
    The Fundamental Difference
    The Gift Of The Gab
    The Paradox Of Conformity To Individuality
    The Reliance Upon Commercial Interest
    Tribal Echoes Within Alternative Subculture
    Unity In Symbology

    Patience Gothic Reading Fairy Poster
Shop to Support Alternative Fruit
  • ​Posters and Prints
  • ​Vintage Clothing
  • Free Education​
  • Flights
​Thanks for supporting Alternative Fruit
Read our Privacy Policy here
For people, for peace, with love.
​Made in the UK by Homunculus Media