We welcome Nicky Rubin back to Alternative Fruit for today's single in review. Having travelled the world and spend a lot of time in third-word countries, Nicky Rubin has turned a battered old guitar into a music career. His messages convey the many voices he has met along the way and with his privileged situation in the UK is putting to the best use he can with his set of skills. That's the ethic behind Alternative Fruit as well, so we really like what Nicky Rubin is doing here.
The music begins with a pulsing bass. Poetic lyrics almost rap the first verse as a synthesiser begins to swell with melodic intent. 80S inspired synth-pop fills lift the music into its airspace as the progression builds up and washes down in neat and easy to remember sections. It's about the feeling of being unseen in the world, where people turn their gaze because what you are hurts them to much, the loneliness of being just one in a crowd of many. Keep your powder dry, a repeated line that to me says don't get wet. Be strong.
You can follow Nicky Rubin on Facebook
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Sound Read 1
Sound Read 2
Sound Read 3
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