Amplify Your Message And Turn More Heads By Learning Marketing For Your Arts – A Free YouTube Course List

Whether you want to sell more paintings or have more people agree with your moral message, it’s a good idea to learn marketing. This isn’t a capitalist thing where you sell out for the green. Not at all. It’s about your job interview with the world, as yourself. When you apply for a job, you put your best foot forward. If you’re really serious, you do some homework and find out about the business you’re applying for. Getting your art and your communication out into the world is achieved to the best possible level when we follow the same principle. So, what actually are the benefits of this term? Are we talking about little piggies and roast beef?  

 

One of the big issue principles of marketing is strategy. You have a goal, to sell paintings, books, ideas, or whatever. Whether you’re in political activism or a punk band or you’ve created your own rich and diverse universe across ten unique and fascinating novels, if the wide world doesn’t see the benefits of giving you a shot, what’s the point? By focusing your efforts in a way that means people sit up and listen and then remember fondly the things you’ve given them, they will often come back for more. It’s not a straight-forward method, different products, different audiences, different ideas all need their own kind of voice and social identity. Getting to this is a paramount milestone when growing your arts brand.  

 

It used to be about paper advertising and maybe ones on the radio. TV advertising is for the wealthy and still is, but now there’s social media. We all can run ads and have people see our offering. Even when we don’t pay for views, which many of us would rather not do, we can still use the social media system to organically reach a lot more than we would by handing out leaflets in town or putting on a local ad in the paper. Learning how to phrase, position, and apply advertising is key to allowing others to fully appreciate the value and scope of what you are offering. It’s vital that you learn how it works.  

 

What about this audience? Who are you aiming for? Are you likely to win over many of that statistic with that particular image or phrase? Do you need to think again? Understanding the people you are influencing is as important as finding the right message. If you’ve got a bus load of rugby players, you can’t get far with cricket metaphors. Confuse them even more by talking about something completely non-sporting, like cloud formations over Peru, and you’ll lose them bus and its driver. Speaking in terms that people understand and staying in the circle they listen to requires a persistent effort to understand their principles, their understanding of the world, and the things they value. We must learn to spend their currency.   

 

This all boils down to one simple principle, that reaches into every factor or marketing. Branding is the symbolic image that people associate with everything you stand for. Your story, your people, your imagery, and your products all fit into the one symbol or the one name that you chose to represent yourself with. The more focused and together this image becomes, the stronger your brand will be in the eyes of the customer. It’s about trust, accountability, and safety. People want to know that if they buy your idea that they won’t get in trouble later on. They want to associate with something that speaks positively about themselves, not negatively. This means that your brand is like a child who needs constant attention.  

 

The best way to build a brand that people can identify with is by using real human storytelling to instill a sense of shared vision. When you and the customer are on the same page then people are more likely to take what you’re offering. By having the right story, the right blend of motives, and the right passion, customers will be attracted to the sense of fit they get when they think about the big picture. If they fit in somewhere, they’ll feel comfortable around your offerings.  

 

This stuff isn’t easy to learn, it has to be understood, practiced, applied, and relearned several times before you become really good at it. Thankfully, YouTube is stocked full of free to watch lecture series on marketing for you to plough through. A range of sources from various lecturers are listed here so sift through the bulk and find something that resonates with your own journey.   

 

Marketing Basics by Professor Myles Bassell 

 

Introduction To Marketing by Alanys Business Academy 

 

Principles of Marketing by Kotler and Armstrong 

 

Marketing Managment by Dharmendra Gupta 

 

Principles of Marketing and Management by Bharath Naik L 

 

Marketing by Harvard Business 

 

Principles of Marketing by Virtual University of Pakistan 

 

Digital Marketing by Edureka 

 

“Best marketing lectures ever” 

 

Marketing Research and Analysis by Prof. J.K. Nayak 

 

Strategic Sales Management by IIT Roorkee 

 

Social Media Marketing by Simplilearn 

 

International Marketing by Windows of Wisdom 


Enjoy at your own pace, gain some wisdom, and share this list with your people so we can all get a bit more out of life. Good luck!

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